Alden of New England

Let’s see how much of the Trad&Prep Encyclopedia you’ve mastered with a Pop Quiz. Question: Who is the DEFINITIVE American shoemaker? Answer: Alden. Explanation: That should’ve been easy, no? Of that iconic list of shoe manufacturers – each quite innovative to the evolution of American fashion in their own right – only one satisfies all the prerequisites of what we expect the DEFINITIVE RedWhite&Blue cobbler should be: Proven Heritage Label

New Balance & Athletic Shoes

You’d think as a Tradster, I walk the life of an old mundane gentry while balking at today’s youth and all of their jibber-jabbery. Say, with their iTelephones, Youtelevision, and Twatter. That I wear a prized Oxford Cloth Button Down, made only in America because anything less is equal to toilet paper, and hard soled balmorals to mow the grass. With chinos of course. Because cuffed, no break chinos are

J.Press York Street

It’s arrived. Another newcomer to the forward fashion group think of runway preppy youth. Debuting the Ovadia designed collection at the Manhattan Yale Club (as such, Mr. Press is synonymous with the university), York Street opened it’s doors with a new home front on Bleeker Street this past February. You already know my sentiments in a diatribe about the topic, so I’ll just summarize the main points: too tight, too


Ok, so you’ve started tucking your shirt. Then maybe you have went from flip flops to Sperrys, and then from boat shoes at your first fraternity formal in your frosh year to hard soled captoes your senior year. A few Golden Fleece polos to replace those crappy American Eagles you used to wear in high school? Check. Knowing what “O-C-B-D” stands for? Yup. Having more of those “O-C-B-D”s in your

Brooks Brothers Flatiron

Last Fall, our favorite pair of Brothers launched a concept brand that directly targets the youngest, newest generation of tradsters and prepsters, the very same consumers as you and me. Flatiron (perhaps named for the iconic Flatiron building in NYC, which itself alludes to a clothes iron, for a time gone by before treated non-iron fabrics) directly competes with Ralph Lauren’s Rugby brand, launched a few years prior in 2004,

J. Press

Topping the trad mountain range are twin peaks that dominate the landscape: Brooks Brothers and J. Press. While the former is the Big Daddy of trad and prep consensus, J. Press is the backbone of the Ivy League Look. What’s the difference between the two styles you ask? Allow my imagination to vomit some imagery: Trad Brooks Brothers. Harvard Boy. WASP. 1962. Don Draper. Ask Andy Forums. OCBD, Chinos, Bluchers.


Tonight is the first game of the 2011-12 NFL season, a match up between the past two Super Bowl winners: the Green Bay Packers and the New Orleans Saints. While the Packers have a huge fan base of cheeseheads and oversized Farve jerseys (that is, if the jersey hadn’t been burned out of spite when the Great One retired, then un-retired for the Jets in 2008), the Saints equally have

Alvin – Dennis, Inc.

here used to be a time where prestigious universities had cooperatives (Yale Co-Op, Georgetown Co-Op) where the student body could pick up blazers with their school’s embroidered emblem and engraved buttons. Unfortunately many of those establishments have closed their doors long ago, making way to tailgate sweatshirts at your local Dick’s. But some mom and pop stores are still around, such as Alvin-Dennis, Inc, a traditional clothing store in Lexington,