Alden of New England

Let’s see how much of the Trad&Prep Encyclopedia you’ve mastered with a Pop Quiz. Question: Who is the DEFINITIVE American shoemaker? Answer: Alden. Explanation: That should’ve been easy, no? Of that iconic list of shoe manufacturers – each quite innovative…

New Balance & Athletic Shoes

You’d think as a Tradster, I walk the life of an old mundane gentry while balking at today’s youth and all of their jibber-jabbery. Say, with their iTelephones, Youtelevision, and Twatter. That I wear a prized Oxford Cloth Button Down,…

J.Press York Street

It’s arrived. Another newcomer to the forward fashion group think of runway preppy youth. Debuting the Ovadia designed collection at the Manhattan Yale Club (as such, Mr. Press is synonymous with the university), York Street opened it’s doors with a…

Barbour

Ok, so you’ve started tucking your shirt. Then maybe you have went from flip flops to Sperrys, and then from boat shoes at your first fraternity formal in your frosh year to hard soled captoes your senior year. A few…

Brooks Brothers Flatiron

Last Fall, our favorite pair of Brothers launched a concept brand that directly targets the youngest, newest generation of tradsters and prepsters, the very same consumers as you and me. Flatiron (perhaps named for the iconic Flatiron building in NYC,…

J. Press

Topping the trad mountain range are twin peaks that dominate the landscape: Brooks Brothers and J. Press. While the former is the Big Daddy of trad and prep consensus, J. Press is the backbone of the Ivy League Look. What’s…

Perlis

Tonight is the first game of the 2011-12 NFL season, a match up between the past two Super Bowl winners: the Green Bay Packers and the New Orleans Saints. While the Packers have a huge fan base of cheeseheads and…

Alvin – Dennis, Inc.

here used to be a time where prestigious universities had cooperatives (Yale Co-Op, Georgetown Co-Op) where the student body could pick up blazers with their school’s embroidered emblem and engraved buttons. Unfortunately many of those establishments have closed their doors…