Duck Head rises from the ashes (Part Deuce)

Some of you will be able to recognize one of my more subliminal but enduring themes of College Trad: my continuing education and promotion of tried-and-true Trad & Prep brands. These are the kind of niche labels that fly under the mainstream radar, and yet carry with them a rich tradition in authenticity and loyal following. Often times, they resonate with regional culture, as seen in such Porn Store, Perlis, with its crawfish logo that is ubiquitous with the prep scene in the deep south Gulf states. Or my fondness for GMP-level outfitters J.Press and Barbour, both of whom are not as hidden underground these days due to their recent explosion of re-discovery by the stylists, but are rather secluded away from popular fashion still (unlike, say Granddaddy Brooks and WASP-for-the-masses Ralph), and thus worthy of the preppier-than-thou “God Mode Preps” that I cheekily have turned into a insider meme for you guys.

New logo, old fashioned manufacturing

From the very launch of CollegeTrad, there is one brand in particular that I have always championed. I first featured my Duck Head chinos in the introductory header for this blog, and have since made posts through the years. I speak to Duck Head’s notoriety amongst Southern Fratdaddies that can trace its lineage back to the original 1980′s Prep Era and beyond; their decline and disappearance in the subsequent years, and then finally to a phoenix reincarnation in 2011. But as some things go, that revival did not last long unfortunately, as the famous yellow and green Duck logo flew away for the Winter once more.

Only to return yet again.

Three years later, Duck Head is going to give it a try for thrice the charm. With new ownership based in Greensboro, NC, and a more intuitive direction that catches up with our updated “back to basics” Americana tastes, Duck Head will fly once more and this time with the same domestically-made quality as it once had when the company started nearly 150 years ago.

Click image below for the new and improved Duck Head:

I’ll be following this re-re-launch closely and am wishing the new guys at the helm best of luck in capturing the popular audience that it once had but has not effectively garnered since. Let us all hope that this historic prep brand can catch the eye of the latest crop of college kids and young patrons! And a note to the new administration: I’d be happy to correspond privately if you ever needed my opinion for marketing research.